The ideal frequency is 2 to 3 times a week for hydrating and plumping masks. For masks more concentrated in exfoliating or purifying active ingredients, once or twice a week is sufficient. Avoid using a mask every day: the skin needs time to assimilate the active ingredients and regenerate naturally.

Evening is the ideal time to apply an anti-aging mask. The skin naturally enters a nocturnal regeneration phase from around 11 PM, with increased cell multiplication. A mask applied in the evening enhances this process and helps avoid any interaction with pollution or UV rays.

It depends on the ingredients. Masks based on floral extracts, hyaluronic acid, and plant peptides are generally considered safe during pregnancy. However, masks containing retinol, certain essential oils, or high concentrations of AHA/BHA should be avoided. Always consult your doctor before introducing new skincare products during pregnancy.

Sheet masks are saturated with serum and provide intensive immediate hydration thanks to the occlusion effect. They are convenient but often less concentrated in anti-aging active ingredients. Cream masks allow for a richer and more complex formulation, with a wider variety of active ingredients that are often more effective in the long term.

The ideal order of application after the mask is: floral toner, concentrated anti-aging serum (e.g., based on Floractiv20+®), then day or night cream. The mask prepares the skin to receive the active ingredients from subsequent treatments. Finish with a massage using a Cryo Massager or Jade Roller to boost absorption.