“As a child, I grew up watching my mother, passionate about well-being and beauty, mix ingredients to create natural skincare products following my grandmother’s recipes. On Sundays, I would help her prepare the ingredients: cucumbers, aloe vera, avocados, coconut butter, etc. Her bathroom was filled with dried or powdered flowers and different oils, in containers that were always well-labeled. I still remember the colors and smells. Everyone was impressed by my mother’s skin, which was always healthy, smooth, and radiant. She enjoyed sharing her beauty secrets with those closest to her.” - Gerard Mouradian, Founder

“Over the years, I've seen the hours my mother spent searching for premium ingredients, oils and herbs, which she carefully blended to create safe and effective products for her skin.

In 2017, I was 23 years old, and I wanted to pass on the family know-how by creating the Lili Margo brand: Lili, passionate about nature like my mother, is inspired by the fleur-de-lis; and Margo, expert and experienced like my grandmother, is inspired by the daisy.

Lili and Margo are two characters who share their beauty secrets: Lili Margo skincare. They embody the brand's values: Lili, the natural, promotes products with organic, clean ingredients for her skin and the environment; Margo, the expert, seeks formulas that are immediately effective and clinically proven.

Our vision for Lili Margo is simple: to enhance the natural beauty of each person, so that they feel radiant and confident in their own skin. We are also committed to educating future generations about conscious, fair, and responsible consumption by offering ethically produced natural products that effectively address all skin concerns. - Gerard Mouradian, Founder